Julie Marks - Vermont Short-Term Rental Alliance

Vermont's short-term rental industry is misunderstood, controversial, and constantly evolving. In this episode of Vermonters in Business, we sit down with Julie Marks — founder and owner of VTSTRA (Vermont Short-Term Rental Alliance). Julie is not just an advocate; she’s a scientist and a watchdog for truth in marketing, helping consumer brands back up their claims with hard evidence.Julie pulls no punches as she tackles the biggest myths and rumors about STRs (short-term rentals) in Vermont head-on. Who are the people behind these rentals? What do they actually contribute to the local economy and communities? And why are false claims — whether in marketing or about STRs — her ultimate pet peeve?Whether you’re a business owner, a Vermont local, or simply curious about the economic impact of STRs, you’ll want to hear Julie’s sharp, science-driven perspective.🎧 Subscribe for more conversations with Vermont’s most forward-thinking business leaders.